InMode Global Announces InMode UK Strategic Business Collaboration and appointment of Adam Bashir as new Managing Director

Strengthening leadership management to support the UK & Ireland medical aesthetics market growth

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InMode UK today announced a strategic business collaboration with Cure Medical, alongside the appointment of Adam Bashir as Managing Director of InMode UK, marking an important milestone in the company’s continued growth in the UK & Irish medical aesthetics market.

The UK and Irish medical aesthetics industry continues to grow rapidly, with increasing demand from doctors and clinics for comprehensive, high-quality, energy-based device solutions delivered through a single trusted partner. InMode UK is strengthening its commercial and leadership management to better serve practitioners across the country.

Cure Medical is a medical aesthetics company with an exclusive portfolio of innovative international topical and device products providing advanced aesthetic skin solutions.

The company is led by Adam Bashir, who brings over 20 years of experience in the UK & Irish Aesthetic Industry working across marketing and sales of energy-based devices to doctors and aesthetic professionals. With a wealth of experience, Bashir has been responsible for the successful launch and market penetration of brands such as ALMA across the UK & Ireland.

Through this business collaboration, InMode UK and Cure Medical will align their marketing and sales activities, operating as a unified commercial team in the UK. By combining complementary strengths, the collaboration delivers a broader, more comprehensive portfolio of medical aesthetic technologies, supported by experienced management and a strong commercial organisation  .

As part of this next phase, Mr Adam Bashir has been appointed Managing Director of InMode UK, where he will lead the company’s commercial strategy, drive growth, and further strengthen partnerships with surgeons, doctors, dentists, medical practitioners and clinics throughout the UK.

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Mr.Moshe Mizrahy , InMode CEO shares; 
“This collaboration represents an important step in strengthening our position in the UK, By combining InMode UK’s established presence with Cure Medical’s commercial expertise and Adam’s leadership, we are creating strong synergies that will support our customers and partners long term.”

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InMode UK would also like to thank Victoria Vosey for her leadership and contribution to the company during her tenure as Managing Director and wishes her every success in her future endeavors.

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Adam Bashir, Managing Director of InMode UK, commented: “With InMode UK poised for the next phase of growth together with the complimentary portfolio of Cure Medical advanced skin solutions, I am excited as it is very timely for the commercial collaboration in order to achieve critical mass to become the leading company in medical aesthetics in the UK & Ireland.”

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With this strengthened leadership structure and expanded commercial collaboration, InMode UK enters 2026 in a significantly stronger position. By combining an established global brand, a broader and more comprehensive portfolio of medical aesthetic skin solutions, and an experienced management team, the company is exceptionally well positioned to deliver increased value to its users and to play a leading role in shaping the UK medical aesthetics market.

InMode UK looks forward to a successful New Year and to continuing its close working partnership with doctors and clinics throughout 2026.

Take a look at the latest press coverage featuring InMode UK, from recent articles to interviews and media mentions. It’s a snapshot of how InMode is showing up in conversations across the aesthetics and medical industry.

 
 
 
 

The aesthetic trends defining 2026

Aesthetic Medicine

December 2025

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InMode Hosts Global Summit

Aesthetics Journal

September 2025

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InMode Hosts Elevate UK Delegates in Gran Canaria Summit

The Consulting Room

September 2025

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InMode Hosts Elevate UK 2025

The PMFA Journal

September 2025

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InMode Hosts Elevate UK 2025

Aesthetic Medicine

September 2025

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6 Trending treatments that offer ‘genuine results’ according to Aesthetic Doctors

Hello! Magazine

August 2025

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Best Facials In London To Book Now

The Womens Journal

August 2025

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InMode Hosts Elevate UK 2025

The Consulting Room

August 2025

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Morpheus8 device used live on air

ITV This Morning

June 2025

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Tried & Tested: The Hottest Aesthetic Treatments For 2025

Country & Townhouse

May 2025

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As part of our new monthly Clinic Spotlight series, we visit leading InMode aesthetic practices to explore their approach, ethos, and treatment philosophy. This month, marketing manager Anna Dobbie spoke to women’s health specialist and key opinion leader Dr Shirin Lakhani about her clinic, Elite Aesthetics, which is known for its considered, medically led approach to aesthetic treatments. With an emphasis on safety, individual assessment, and subtle outcomes, the clinic reflects a modern, evidence-based model of aesthetic practice.

Can you tell us the story behind Elite Aesthetics and what inspired you to open your clinic?

Elite Aesthetics was born from my desire to create a space where patients could access safe, evidence-based, ethical, and truly holistic care. I wanted to provide services that would not only help my patients look better but feel better too. As a former GP with a special interest in women’s health, I saw the same pattern again. Women were being dismissed, embarrassed, or left without solutions for intimate concerns that were deeply affecting their quality of life. I opened the clinic to bridge that gap, merging medical rigour with advanced technology to help women and men feel confident, comfortable, and in control of their bodies again. 

What first attracted you to working with InMode technologies, and how has it shaped your treatment offering?

I was drawn to InMode because its platforms consistently deliver safe, effective, patient-centric results. As a clinician, I’m always looking for technologies backed by science, with precise energy delivery and strong safety profiles. InMode’s dedication to promoting effective solutions for women’s health, and commitment to education and awareness also attracted me to working with the brand.

How has the EmpowerRF platform impacted your patients, and why?

EmpowerRF has been transformational, particularly for my menopausal and postnatal patients. It combines radiofrequency, electrical muscle stimulation, and fractional technologies in one platform, allowing me to treat the pelvic floor, vulvovaginal tissues, and surrounding structures comprehensively. The impact is profound. Women who have lived for years with leakage, pain, or intimacy issues often see improvement within a few sessions. It restores not just function, but confidence, relationships, and quality of life. With the inclusion of Morpheus8 and Tone, I can also address face and body concerns, so it is the workhorse of my clinic.

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“EmpowerRF has been transformational, particularly for my menopausal and postnatal patients.”

Dr Shirin Lakhani

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How do you approach patient education and ensure they feel fully informed throughout their treatment journey?

Education is at the heart of my practice. I take time to explain what’s happening in the patient’s body, why symptoms occur, and how each treatment works. I use visual aids, written guides, and plenty of open conversation. My goal is to demystify intimate health and empower women to make informed decisions. There is no shame, no rushing, just clear, evidence-based guidance from start to finish.

What trends are you currently seeing in aesthetic goals?

Women are increasingly seeking natural, regenerative results rather than dramatic changes. There’s a shift towards longevity, hormonal wellness, and treatments that support the ageing process rather than erase it. I’m also seeing a steady rise in intimate health consultations, especially around menopause, as women feel more confident asking for help and expect solutions tailored to their stage of life.

You’re known for your expertise in intimate health; how have InMode solutions supported your work in this area?

InMode’s intimate health technologies have allowed me to deliver safe, targeted, non-surgical treatments for conditions like lichen sclerosus, genitourinary syndrome of the menopause (GSM), urinary incontinence, and post-childbirth changes. EmpowerRF gives me precision and versatility. It supports both functional and aesthetic improvements, which is essential because women’s intimate concerns are often multifaceted. These tools help me treat the whole picture.

What is a standout patient success story that highlights the power of energy-based treatments?

It is difficult to highlight just one success story as so many of my patients get outstanding results. I’ve treated patients who were unable to sit comfortably who can now exercise freely, patients who could not wear underwear, now able to wear jeans, and patients unable to have intercourse, who’ve gone on to have pregnancies. The power of intimate health treatments in delivering life-changing results for my patients really cannot be underestimated.

What excites you most about the future of aesthetics and women’s wellness?

The future is regenerative: treatments that work with the body, not against it. We’re moving towards technologies that improve tissue health, stimulate collagen, restore function, and enhance wellbeing in a holistic, long-term way. I’m especially excited about advances in intimate health and menopause care; women are finally being taken seriously, and the industry is responding with innovation that truly matters.

How do you balance running a busy clinic with continuing to educate, advocate, and speak within the industry?

It’s a juggle, but I’m passionate about all of it. I prioritise, delegate, and surround myself with an incredible team who share my values. My advocacy work, from speaking at conferences to contributing to policy discussions, directly informs my clinical practice. It’s all interconnected, and staying active in the wider conversation ensures my patients benefit from the latest evidence and innovation.

What advice would you give to practitioners looking to elevate their practice with technology-driven treatments?

Choose technology that is evidence-based, versatile, and genuinely improves patient outcomes, not just what’s fashionable. Invest in training, understand the science behind the device, and focus on holistic patient care. Technology is a tool; your expertise, ethics, and communication are what make it transformative.

 

Join Dr Shirin Lakhani and other KOLs at an event near you in 2026. Click here to be the first to hear about upcoming InMode events.

Click here to discover how EmpowerRF could enhance your clinic.

December events at InMode UK

Safety in Beauty 2025

The Londoner, London 

The glamorous evening celebrated key achievements across the industry. The Elevate programme was honoured with the Best Educational Event award, recognising its commitment to high-quality, evidence-based training. The occasion was made even more special as several of the brand’s key opinion leaders, including Dr Shirin Lakhani, Dr Natasha Berridge, and Dr George Christopoulos, were recognised for their outstanding contributions to aesthetic medicine. It was inspiring to see innovation, expertise, and patient safety celebrated in one space. A proud moment for the entire InMode community and a true celebration of excellence in the field.

 

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November events at InMode UK

RAMCE 2025

Pullman Hotel, London

The InMode team loved connecting with practitioners at their stand, sharing hands-on insights about Optimas Max and EmpowerRF at this year’s Regenerative Aesthetic Medicine Conference and Exhibition. Visitors got to see the technology in person and chat directly with the team about how these devices can make a real difference in treatment outcomes. George Christopoulos captivated the audience with his talk on regenerative aesthetics, sharing practical tips and advanced approaches for healthier, natural-looking results. It was a fantastic opportunity for the team to meet peers, exchange ideas, and celebrate innovation together.

 

InMode Ireland Christmas party

25 Fitzwilliam Place, Dublin

InMode’s Christmas event on November 16 brought together partners and colleagues for an elegant evening in one of Dublin’s most charming Georgian venues. The beautifully decorated townhouse created the perfect festive backdrop for connection, celebration, and reflection. As the evening unfolded with warm conversations and seasonal hospitality, the spirit of the InMode community was unmistakable. “We had an amazing night at 25 Fitzwilliam Place celebrating our Irish InMode family,” shared Tracey Furley, InMode business development manager for Ireland. “A moment to pause, to enjoy, and for me to truly show my gratitude… It felt like a warm InMode hug.”

 

Pan London Plastic Surgery Aesthetics Conference

Wexham Park Hospital, London

The intimate setting of the Pan London Plastic Surgery Aesthetics Conference allowed InMode to connect closely with leading practitioners at the event on November 19. Our team enjoyed demonstrating our latest energy-based technologies, giving attendees a first-hand experience of how these treatments can enhance patient outcomes. Being part of such a focused, professional community allowed us to showcase our commitment to innovation and patient safety, and we are proud to support junior surgeons.

 

Image Business of Beauty Awards 2025

The Clayton Hotel, Dublin

Tracey Furley, business development manager for Ireland, represented the team at this vibrant, high-energy event filled with familiar faces and inspiring talent. “I loved being at the Image Business of Beauty Awards 2025,” Furley shared, “an exciting, energetic night with so many familiar faces from all corners of the industry. The highlight? Watching the wonderful Kerry Hanaphy take home ‘Best Aesthetic Clinic’. A proud moment to see her recognised for her work and passion.”

 

Woman and Home Show

County Hall, London

Marketing manager Anna Dobbie and compliance nurse Emily West were thrilled to participate in the Woman and Home Tweakments Village on November 21, hosted by top journalist Alice Hart-Davis, where the public had the chance to learn about the latest in aesthetic treatments over a gingerbread cookie and some mulled wine. Our team provided information and education on the Optimas Max and EmpowerRF devices, helping attendees understand the science, safety, and results behind these advanced technologies. Visitors were able to explore non-surgical treatments in a relaxed and informative setting, and it was a fantastic opportunity for the team to connect directly with consumers, answer their questions, and highlight how InMode innovations are shaping the future of aesthetic care.

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October events at InMode UK

BAAPS 2025

Kings Place, London

Attending the BAAPS Conference on October 2-3 was a fantastic opportunity to engage with leading experts in aesthetic medicine and plastic surgery. The event offered the ideal setting to showcase InMode’s latest innovations and connect with surgeons committed to safe, effective, and evidence-based treatments. “Being part of such a respected community is always a privilege, and we look forward to continuing our collaboration with BAAPS as we drive innovation and shape the future of aesthetic practice,” said national sales manager Guina Aoun.

 

Optimas Max Breakfast Workshop

Gleneagles Townhouse, Edinburgh

The intimate breakfast workshop on October 6 provided an excellent opportunity for Scottish clinics to gain a closer look at the latest innovations on the new Optimas Max aesthetics platform. The event provided valuable commercial updates designed to support clinics seeking to expand with InMode’s latest technologies. Guests heard from keynote speakers, including the InMode UK marketing team and members of the KOL panel, who shared practical tips and real insights on launching energy-based devices. Attendees also got to see the Optimas Max platform in action, with live demonstrations of Lumecca Peak and Morpheus8 Burst. The workshop had a friendly, collaborative feel and gave clinics plenty of time to connect, chat, and swap ideas.

 

South William Clinic 10th Anniversary

The Westbury, Dublin

The South William Clinic marked its 10-year anniversary with a stylish celebration at The Westbury, bringing together both industry insiders and patients for a full day of festivities. The morning began with a press launch, showcasing the Irish debut of Luxora, InMode’s innovative device designed to transform non-surgical treatments. Guests gained valuable insight during a presentation by renowned plastic surgeon Fulvio Urso-Baiarda, highlighting the device’s versatility and results.

The evening was dedicated to patients, with a warm and inviting atmosphere that celebrated the clinic’s decade of excellence in aesthetics. “It was fantastic to be part of such a special milestone for South William Clinic,” said InMode UK marketing manager Anna Dobbie. “The day perfectly balanced professional insight and patient celebration and launching Luxora in Ireland alongside such an esteemed team was truly exciting. Events like these remind us why we love being part of the InMode journey.”

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October events at InMode UK

InMode Summit 2025

Lopesan Costa Meloneras Resort and Spa, Gran Canaria 

This year’s InMode Summit in Gran Canaria 2025 brought together leading aesthetic practitioners from around the world for a truly immersive educational experience, reaffirming the brand’s commitment to education, innovation, and advancing standards across the industry. Attendees enjoyed hands-on workshops, live demonstrations, and in-depth masterclasses covering InMode’s latest technologies and treatment innovations. The Summit fostered collaboration, networking, and knowledge-sharing in a stunning, inspirational setting, allowing practitioners to explore advanced techniques and patient-focused solutions. With expert speakers, interactive sessions, and opportunities to connect with key opinion leaders, the event celebrated excellence in aesthetic medicine while empowering attendees to elevate their practices.

 

The Aesthetic List Live AW2025

White City House, London 

InMode was delighted to attend The Aesthetic List Live, an exclusive and immersive press showcase for practitioners and broadcast journalists. Marketing manager Anna Dobbie joined Dr Magda Bejma, the first clinician in the UK to work with the Luxora device, for one-on-one media briefings. This intimate event brought together key aesthetic practitioners and industry leaders with influential broadcast media, including ITV’s This Morning, Good Morning Britain, and Lorraine. It was a fantastic opportunity to showcase cutting-edge treatments, share expert insights, and connect directly with national media.

 

CCR 2025

ExCel, London 

On September 25-26, the InMode team was on hand, connecting with practitioners and sharing the latest innovations in aesthetics. Key opinion leader Natasha Berridge took the stage to talk about facial feminisation with FaceTite, showing how minimally invasive techniques can create natural, gender-affirming results. Managing director Victoria Voysey joined the Women in Business panel, sharing her thoughts on leadership and supporting women in the sector. Meanwhile, plastic surgeon and KOL George Christopoulos moderated a panel on the CPD-accredited RASS agenda, focusing on non-surgical treatments.

 

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